Avatar Walfred accompanies visitors along digital spots in the museum in a chat format. A daily updated overview shows all events, guided tours, feeding times and activities and can be notified in time via push alert. 360° views and maps help with orientation.

Walfred the porpoise is the mascot of the OZEANEUM Stralsund. During their visit, users can chat with Walfreds avatar. Walfred mediates content, offers in-depth knowledge and actively communicates with users, for example in quiz format. In search of virtual herrings, he guides guests through the museum along digital spots. Together with the mascot, they can explore the museum level by level.

Guidance & Orientation

In a daily updated overview, interested visitors can find all events, guided tours, feeding times and promotions and can be notified in time via push alert. The application also helps with orientation with 360° views and site plans of all levels of the museum.

Intelligenter Chatbot Walfred
Inhalte abrufen mit Beacons
  • Dialog-based storytelling via chatbot
  • Gamification and reward system
  • iBeacon touch technology
  • Content management system for the administration of all content, including iBeacon Touch administration
  • Event calendar with reminder function (push notifications)

Photos: Anke Neumeister, Deutsches Meeresmuseum.

“Frag Walfred!” was funded by the Federal Government Commissioner for Culture and the Media as part of the joint project museum4punkt0.