No download, no waiting: visitors can start the DigiTour directly in their smartphone browser and dive into the exhibition right away.
The web app offers engaging content for different audiences – from interactive family tours to accessible content in plain language. Visitors who prefer to explore the exhibition at their own pace can select individual exhibits from the clearly structured exhibit list or simply scan the QR code displayed at each exhibit.
Quizzes, mini-games and a dedicated group mode for school classes add an interactive and playful dimension to the DigiTour.
To provide young visitors with a playful way into complex technical topics, we developed targeted gamification elements for the family tour.
Integrated quizzes and mini-games at selected exhibition stations encourage active exploration, make complex connections easier to understand, and turn learning about the exhibits into an engaging experience.
Client: BMW Museum, Munich
Project: Digital guide for exploring the BMW Museum exhibition
Solution: Browser-based media guide (web app) featuring tailored content for different audiences, including families, school groups, and international visitors
Services by fluxguide: Consulting, concept development, UX/UI design, technical implementation and support, ongoing enhancements
Benefits: Visitors can start exploring the exhibition instantly—without downloading an app—and discover BMW’s brand and engineering history through an interactive experience.
Photos: BMW Museum Munich
