Munich, Germany
With the web-based ‘DigiTour’, we have created a digital guide for the BMW Museum that allows visitors to immerse themselves in the exhibition in a completely new way. By simply scanning a QR code on their smartphone or tablet, they can get started right away and interactively experience the history and brand of BMW.
With the web-based ‘DigiTour’, we have created a digital guide for the BMW Museum that allows visitors to immerse themselves in the exhibition in a completely new way. By simply scanning a QR code on their smartphone or tablet, they can get started right away and interactively experience the history and brand of BMW.
The new DigiTour offers a wide range of content, including family and highlight tours, as well as inclusive offerings written in an easy-to-read language. As a web app, it can be used directly in the browser without the need for downloading, and is compatible with all common devices.
Visitors who want to explore the exhibition at their own pace can view an overview of exhibition objects or access information via a QR code. Our flexible CMS enables the museum to continuously expand its content with new, interactive experiences.
For the family tour, we have developed specific gamification elements to excite young car enthusiasts about the history of BMW. Children are guided playfully through various stations by quiz questions and mini-games. They are accompanied by Marina Blanke, also known as ‘Checkerin Marina’, whose recorded content is integrated directly into the app. This brings the museum’s themes to life, making the visit an entertaining and unforgettable experience for all.
Client: BMW Museum, Munich
Solution: Browser-based media guide for direct access to the exhibition via QR code
Format: Web app, media guiding, digital visitor guidance, interactive exhibition exploration
fluxguide services: Consulting, concept development, UX/UI design, technical implementation and support
Benefit: Visitors can start exploring the exhibition directly without downloading an app and experience brand and technology history interactively.
