Bloom App!
Mediaguide
Baden-Baden, GermanyThe Bloom App! guides visitors through the „Bloom Up“ exhibition at the Staatliche Kunsthalle Baden-Baden. Powered by our digital guiding platform the guide, the native app offers curated content and interactive experiences for families, groups, couples and individual visitors.
The Bloom App! guides visitors through the „Bloom Up“ exhibition at the Staatliche Kunsthalle Baden-Baden. Powered by our digital guiding platform the guide, the native app offers curated content and interactive experiences for families, groups, couples and individual visitors.
The Bloom App! gives the Staatliche Kunsthalle Baden-Baden and the Badisches Landesmuseum a flexible, future-ready platform for digital interpretation. Easily adapted to new exhibitions, it also provides access to an archive of past shows.
Content for Different Audiences
The app supports both self-guided exploration and shared experiences. Families and groups can tackle playful challenges together and collect flowers to build a virtual bouquet. Couples can get to know each other better on the Dating Tour, sparked by playful conversation prompts.
Project Details
Client: Badisches Landesmuseum, Staatliche Kunsthalle Baden-Baden
Project: Digital companion for the joint exhibition “Bloom Up”
Solution: Based on the guide, our future-ready platform for digital visitor guidance in museums we created a native app with tailored content for different audiences and playful features including quizzes, conversation prompts and crowd feedback. New exhibitions can be added with minimal effort.
Services by fluxguide: Consulting, concept development, UX/UI design, technical implementation, ongoing support and further development
Benefits: The app provides context around selected artworks and encourages visitors to discover the exhibition together.
Photos: Badisches Landesmuseum, Staatliche Kunsthalle Baden-Baden, Uli Deck
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