Digital experiences for museums and cities

Museums are increasingly leaving their context-free white walls and moving to where life takes place – in the centre of the city. Based on three projects, we show how digital technologies accompany and enrich this step.

1. Open-air gallery for contemporary art in the centre of Vienna

When the city itself becomes an exhibition space, there is no longer any need for a museum. With Vdonaukanal Vienna’s public space became a digital museum in spring 2024: virtual works of art by contemporary artists can be discovered along the Danube Canal via an app – embedded in the real backdrop of the city. The app combines GPS-based map navigation with augmented reality artworks that can be visited along Vienna’s Danube Canal and turns the urban environment into an extended exhibition space. The second edition of Vdonaukanal around Vienna’s Karlsplatz and Kunsthalle Wien was published in May 2025. A third edition will follow in late summer.

Download the app here.

2. Interactive city adventure for young and old

How do you tell the history of a city apart from a conventional city museum? Ideally in a modern and child- and family-friendly way? It’s simple: send a time traveller on a journey.

With the „Maxi and the Time Machine“ app, young users (and their parents) can discover the history of Wiener Neustadt in an entertaining way. Maxi guides you through various stations in the city, tells anecdotes, asks questions and invites you to join in. Whether old city walls, historical personalities or exciting stories from the past – here, knowledge transfer becomes a playful city experience. The app, which we developed together with the Museum St. Peter an der Sperr and the publishing house ASAGAN, shows how storytelling, gamification and technology can merge into a widely accessible educational programme – without the need for a museum ticket. Download the app here.

3. Dynamically generated audio tours in urban areas

Together with the agency extraplan in Vienna, we are currently developing an app that creates dynamic audio city tours. Instead of prefabricated, rigid content on fixed routes, users are provided with customised stories that are based on speed and movement. The AI does not rely on chance, but on quality: all content is checked and guarantees well-founded stories instead of generated randomness and hallucination. Whether city, museum or nature park – the walks generated by mëander transform every location into a lively, auditory experience. Find out more on the here.

Digital experiences are relevant for cities and museums

Whether interactive city experiences with augmented reality, digital city tours or new ways of communicating culture – between historic facades, modern architecture and lively squares, digital technologies are creating a “museum without walls”.

Digital offerings bring museum content into the cityscape. This makes it possible to experience art and culture in a low-threshold, location-independent and target group-oriented way. City museums in particular benefit: They use their surroundings as an extended exhibition space and thus create innovative, digital cultural experiences in public spaces. This not only increases relevance, but also strengthens the cultural visibility of cities.

Let’s create new digital experience spaces together – contact us:
Make an appointment