Mediation before, during and after the visit.

As a communication-technological and mediation-scientific innovation, the Art Lector principle is intended to show that the use of new technologies and media in the field of art and cultural mediation is by no means in competition with established mediation work, but can be seen as a supplement and path to new technologically supported mediation offerings.

Goal: A holistic visit experience and sustainable learning


The idea of the Art Lector principle came about through a cooperation with the University of Applied Arts. Since then, this principle has been central to our digital visitor experiences and mobile learning apps.