BMW Museum

Media guide

Munich, Germany

With the web-based ‘DigiTour’, we have created a digital visitor experience for the BMW Museum that allows visitors to immerse themselves in the exhibition in a completely new way. By simply scanning a QR code on their smartphone or tablet, they can get started right away and interactively experience the history and brand of BMW.

Start “DigiTour”

Digital guiding via web app

The new DigiTour offers a wide range of content, including family and highlight tours, as well as inclusive offerings written in an easy-to-read language. As a web app, it can be used directly in the browser without the need for downloading, and is compatible with all common devices.

Visitors who want to explore the exhibition at their own pace can view an overview of exhibition objects or access information via a QR code. Our flexible CMS enables the museum to continuously expand its content with new, interactive experiences.

Playful learning for children and families!

For the family tour, we have developed specific gamification elements to excite young car enthusiasts about the history of BMW. Children are guided playfully through various stations by quiz questions and mini-games. They are accompanied by Marina Blanke, also known as ‘Checkerin Marina’, whose recorded content is integrated directly into the app. This brings the museum’s themes to life, making the visit an entertaining and unforgettable experience for all.